I am a reliable and efficient marketing copywriter who produces excellent business-to-business (B2B) copy.
With many years of marketing experience in technology and other B2B sectors, I can help you meet your marketing goals. I have worked in the in-house marketing team of a successful Birmingham software company and for an award-winning B2B content marketing agency. I now work as a freelance copywriter, specialising in B2B copy.
My extensive copywriting experience means that I work efficiently and accurately, saving you time and money.
With a wealth of business and technology experience behind me, I can talk to your colleagues in language they understand. I will then translate it into copywriting that everyone understands, including your customers and prospects.
I offer a core copywriting service, with editing assignments and content strategy projects if required.
Marketing copywritingRecent experience working in-house for a B2B content agency has given me a marketing skillset that I’m happy to share with you. I keep my skills and knowledge up to date with professional certifications and affiliations in content marketing, email marketing and copywriting. I can give you guidance on the latest thinking in content strategy, high-performing copywriting, digital PR and email marketing.
Well-researched copywritingGood copywriting simplifies what is complex. But you can only simplify what you understand. With decades of experience in technology and a range of markets, I can get to grips with the most complex products and services and make them human. I offer a proven research skillset that I can apply to any market vertical.
I tend to write in a conversational tone of voice – that’s what most businesses want now – but I can switch to other styles depending on your brand values and business objectives. I excel at long-form copy, but my emails and Google Ads perform well. And I can write in either American or British English.
With a professional background in information technology, in 2004 I moved into a marketing role at Talis, an innovative Birmingham company providing library and educational software systems.
Talis was a pioneer in content marketing, and by 2009 I was prolific in producing blog posts, articles, case studies, videos, podcasts and eGuides.
I became a freelancer in 2011, and ran a busy, successful business for five years.
To hone my digital marketing skills, I then took up a permanent position as Senior Editorial Manager with Tomorrow People, an award-winning B2B content marketing agency. I stayed there for three years, producing content for a range of market sectors, from telecoms and big pharma to software and YouTube advertising. My clients included KCOM, EtQ, Hyster-Yale and Reconomy.
By late 2017, I was happy to pick up my freelance copywriting business again, and I now balance retainer work with individual B2B marketing content assignments.
Sarah is not only an incredibly skilled writer, but she's also a great researcher, always digging a little bit deeper than others would. That commitment to understanding the potential reader allows her to create the most compelling pieces. She's also a very experienced and successful Editorial Manager able to handle a few clients at the same time, on a tight schedule and/or budget.
Eliza Bonecka
Head of Marketing, ACIM
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