THE MARKETING COPYWRITER’S BOOKSHELF

It’s important to keep up with developments in marketing and communications, but how to find the time?

Featured book

I write regular reviews of key books in my professional field, lifting out the key points and providing my own commentary. Some books focus on copywriting; others are more general business and marketing texts. Some are new and others are classics. But they all come recommended. This isn’t the place for scathing reviews (much as I would enjoy writing them). If a book is below par, it goes in the recycling bin not on the marketing copywriter’s bookshelf.

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Featured Book

Anti-Sell

With Content DNA, leading LinkedIn practitioner John Espirian gave us something distinctive and, dare I say it, unique.

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Persuasive Copywriting

With Content DNA, leading LinkedIn practitioner John Espirian gave us something distinctive and, dare I say it, unique.

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Content DNA

With Content DNA, leading LinkedIn practitioner John Espirian gave us something distinctive and, dare I say it, unique.

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Making Your Website Work

It should be clear to Gill Andrews from my enthusiastic (bordering on puppyish) comments on her LinkedIn posts that I’m a fan. Copywriting Conference 2020 amplified Andrews’ fan base, as an audience of writers like me discovered the no-nonsense style of her website advice.

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Can’t Sell Won’t Sell

All my clients have one thing in common – they are extremely busy. They have a keen sense of priority, and are unwilling to invest their time and energy in writing their own copy. So they’ve found someone they can trust to solve that problem. By doing what I do best – copywriting – I free them up to do what they do best.

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