THE MARKETING COPYWRITER’S BOOKSHELF

It’s important to keep up with developments in marketing and communications, but how to find the time?

Book of the Month

Every month I review a book in the field, lifting out the key points and providing my own commentary. Some books focus on copywriting; others are more general business and marketing texts. And some are new and others are classics. I hope you enjoy the mix.

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June - Book of the Month

Content DNA

With Content DNA, leading LinkedIn practitioner John Espirian gave us something distinctive and, dare I say it, unique.

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May

Making your website work

It should be clear to Gill Andrews from my enthusiastic (bordering on puppyish) comments on her LinkedIn posts that I’m a fan. Copywriting Conference 2020 amplified Andrews’ fan base, as an audience of writers like me discovered the no-nonsense style of her website advice.

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April

Can’t sell won’t sell

All my clients have one thing in common – they are extremely busy. They have a keen sense of priority, and are unwilling to invest their time and energy in writing their own copy. So they’ve found someone they can trust to solve that problem. By doing what I do best – copywriting – I free them up to do what they do best.

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