Poor attention to detail can reflect badly on your products and services, and prospects may mark you down as a low-quality business.

A good proofreader and copy editor can also work as a ‘second pair of eyes’, reworking copy and suggesting changes that will showcase your business in an even better light.

Proofreading and copy-editing services – How Sarah Bartlett can help

As well as spotting any errors, I will make sure the content makes sense to readers unfamiliar with your business. I’ll review it for readability too, simplifying the copy so the messages you want to convey ring out clearly.

My proofreading and copy editing services include

• Proofreading – Fixing typos, spelling, punctuation and grammar in either American or British English
• Optimising for marketing – Targeting the right audience and meeting marketing objectives. I can also build in persuasive elements and argumentation techniques that take the reader to a strong call to action
• Restructuring – Turning the copy into an engaging read that also meets your business objectives, telling a flowing story that highlights the most important points
• SEO – Improving your ranking in search results with the right balance of SEO keywording, natural English and industry terminology
• Style – Writing in plain English, and aligning with your style guide and good editorial practice.