Supporting a targeted marketing campaign with multi-channel content for OCLC

The client’s challenge

OCLC, a global technology vendor serving the library market, was aware that libraries in the museum sector needed to make their unique collections more discoverable and accessible online. OCLC’s marketing team in Europe, Middle East and Africa (EMEA) was keen to run a multi-channel campaign with pinpoint targeting of this subsector of libraries.

A central element of this campaign would be a video showcasing the experiences of the National Art Library, which had recently adopted OCLC’s WorldShare Management Services (WMS) platform. The National Art Library is part of the internationally-famous V&A Museum in London.

Sarah Bartlett’s solution

As a key member of a collaborative team, I worked closely with the OCLC marketing team and videographers from HROC marketing agency to produce the V&A video.

On the day of filming at the V&A, I drew on my own research to interview library staff and users about their experiences with WMS. I then worked with HROC and OCLC to edit the footage into a coherent narrative.

Back in Birmingham, I produced content to support the multi-channel marketing campaign – a museum library landing page, promotional emails and a Google AdWords campaign. OCLC also used the video as the source of a written case study.

Outcomes for OCLC

Collaborative work is where we get particular value from Sarah. Alongside her writing skills, her ability to develop in-depth knowledge of an organisation or a subject area efficiently – even for a single project or campaign – is impressive. She is great to partner with.

Fiona Leslie
Content and Digital Marketing Director, EMEA, OCLC


Contact Sarah